ABOUT

I work at the intersection of music, sport, hospitality and large-scale cultural events — building entertainment products that sit between audience experience, creative direction, commercial strategy and operational delivery.

At Tennis Australia I've helped develop AO LIVE — the Australian Open's entertainment platform — from a single festival concept into a broader product architecture spanning ticketed concerts, free precinct programming, Opening Week music, Celebration Days and the wider entertainment ecology around one of the world's major sporting events. The work sits between sport and music at a scale that doesn't commonly exist elsewhere.

Alongside that I co-founded and continue to operate Skylab Radio, an independent Melbourne online community radio station with its own audience, broadcasts, events and creative network. Skylab keeps my work connected to the underground while AO LIVE operates at a national scale.

The thread is the same across everything: turning music, sport and live experience into structured, sellable, executable products. I'm interested in ambitious ideas that feel culturally aware, commercially smart and emotionally memorable.